NEWS

Ego News & Blog

Feb 10, 20222 min read

FOOTLOCKER IS ON BOARD FOR EGO EXPO 2022

We promised the 2022 Ego Expo would be huge, and we ARE delivering that promise. The partnership with Foot Locker is JUST one of the big...

Dec 23, 20212 min read

Wrapping Up 2021

2021 has been a hell of a year. It was a year of incredible highs and unbelievable lows across every industry. We saw another Astroworld...

Dec 16, 20213 min read

‘We Are Perfect Collaborators’: From Dreams to Reality at Collarts

You might have seen the beginning of our latest series with Collarts which celebrates the fashion journey of just some of their...

Dec 9, 20213 min read

AS Colour is in Partnership with Ego Expo

Apparel Studios now dubbed AS Colour because people struggled with spelling Apparel (or was it aparrel? Was it two p’s or two r’s?) was...

Dec 2, 20213 min read

What it Means To Make Dreams Come True; In Remembrance of Virgil Abloh

The sudden passing of Virgil Abloh has left a gaping hole in every dreamer's heart. If I had the ability to ask every person who knew him...

Oct 14, 20212 min read

First-Ever Ego Expo? Here’s what to expect

Back in Melbourne for a third time, Ego Expo has a new location set up at The Meat Market in North Melbourne. It is the one place in...

Oct 4, 20212 min read

Nike v Adidas: Battle of a lifetime

For almost half a century, people have been asking the same question; Nike or Adidas? With Nike being the bigger company overall, it’s no...

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